Diversification or Defocus/Diworsification – Google has ventured into many areas – most notably smartphones (not successful). This takes focus away from core competence. A lot of the new services (communication oriented) are free and raises question of continued profitability.
Organizational sustainability – Can Google maintain its corporate culture of innovation and retain employees keeping them motivated. Recent defections do not bode well.
Google and its China strategy – When its about users and eyeballs and human time, China cannot be ignored. While currently China itself is a rounding error for Google today, the implications of Google and its China strategy go beyond just financial (sets stage for further US-China political tension).
